Insights on Google reviews

Guides, background and practical advice on reviews, reputation and Google's review process.

Local Google Ranking: Relevance, Distance and Prominence
· 9 min read

Local Google Ranking: Relevance, Distance and Prominence

Why does a competitor appear above your business even though they are only two streets away? Google identifies three central factors behind local search results: relevance, distance and prominence. Here is what they mean, how reviews fit in and what you can improve over the next 90 days.

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